Queens Borough President Melinda Katz and Dalila Hall, the Queens Borough Commissioner of the city’s Department of Transportation (DOT), unveiled new “Welcome to Queens” signs recently installed along major thoroughfares entering the Borough of Queens, “The World’s Borough.”
Each of the new signs bears the slogan “The World’s Borough,” a phrase coined by Borough President Katz to emphasize the multi-cultural makeup of the people of Queens, the most diverse county in America. The Borough President has been using the slogan as part of a new marketing campaign aimed at encouraging borough residents and visitors alike to take advantage of the many different culinary, cultural and retail attractions that are offered by our borough’s residents, who represent more than 120 countries and speak more than 135 languages.
“You haven’t really seen New York City unless you have experienced the diversity that is in Queens,” Borough President Katz said. “Our slogan of ‘The World’s Borough’ is helping to get that word out and having this slogan emblazoned on the roads that lead into our borough should greatly help in getting that message across.
Through a partnership with Borough President Melinda Katz, the DOT recently installed 10 roadway signs bearing “The World’s Borough” slogan at key gateway locations entering Queens. DOT crews completed the installation of the signs on Tuesday, Oct. 7.
Each sign measures 72”x 42” (6’x 3.5’ft) and features upper and lowercase retro-reflective letters, which help enhance legibility for drivers. The Queens Borough President’s Office provided funding for the fabrication and installation of these signs.
DOT Borough Commissioner Hall presented Borough President Katz with a replica of the sign during her visit with the Borough President on Friday, Oct. 10 (see attached photo).
“We are pleased to partner with Borough President Katz on the new signage welcoming New Yorkers and visitors to this great borough,” said DOT Commissioner Polly Trottenberg. “These signs proudly highlight the level of diversity making Queens unique among the five boroughs and also nationwide.”
Queens is the only borough to have its welcome signs locally made. DOT designed and manufactured the signs right in its Maspeth, Queens sign shop, which fabricates all special custom-made signs made by the agency.
The new “The World’s Borough” Queens welcome signs can be found at the following locations:
- Cross Island Pkwy S/B @ entrance ramp from Throgs Neck Bridge
- Clearview Expwy S/B @ entrance ramp from Willets Point Blvd
- Whitestone Expwy S/B @ 14 Avenue
- Grand Central Pkwy E/B @ 37 Street overpass
- Pulaski Bridge N/B from Brooklyn to Queens
- Bklyn-Qns Expwy N/B (EAST) @ Kosciusko Bridge
- Queensboro Bridge E/B (UPPER RDWY) @ Thomson Avenue
- Long Island Expwy w/B @ City Line
- Belt Pkwy E/B from Brooklyn to Queens
- Long Island Expwy E/B @ Midtown Tunnel