June 8, 2020 @ 2:00 pm – 4:00 pm America/New York Timezone
Queens Economic Development Corporation
120-55 Queens Boulevard
Suite 309, Kew Gardens
NY 11424
Queens Economic Development Corporation
How Social Media Can Help Reset Your Business @ Queens Economic Development Corporation

Learn to identify the right social platform to reach your target audience and use Instagram and Facebook to increase your business impact.

This is a 2-hour webinar, in the first hour, we will address:
How social media can help you get the word out as we slowly get back to business – in ways that differ from other marketing channels
Which social platforms will be the most effective use of your most precious commodity – time – depending on who you are trying to reach
We’ll look at several NYC businesses that have used social media successfully to stay in business during the crisis and how – and why – they did it, and the kind of attention and positive feedback and customer loyalty that generated for them.

In the second hour, we’ll look at concrete, actionable “organic” ways you can grow your followers on Instagram and Facebook. We’ll talk about how to attract the most valuable kinds of followers by providing value to them. Specifically, you will learn:
Identify the specific followers that will help you grow your business
Use smart strategies to get your brand, messaging, or content in front of them
Leverage partner, affinity and influencer accounts to get your name and content in front of their networks
Pros and cons of Facebook and Instagram advertising

About the Speaker:
Catherine Ventura is a Social Media Branding and Content Strategist with over 20 years of experience in visual, written, and filmed communication. She specializes in helping small businesses, organizations, nonprofits, and individuals focus their social media marketing efforts on reaching the right target audience with the right branding and messaging so that social media outreach consistently supports their overall marketing goals.

Her clients have included non-profits, entertainment companies, major retailers, communications companies, political candidates, small businesses, artists and authors, and start-ups.